For brands and race organisers
Race Activations
Backed by Real Runner Data
DashPoint runs race and community events with local run clubs, and gives brands a direct line to the runners who turn up. We deliver the event on the ground and the data behind it.
- sign ups across seven race week shakeouts
- 1,228
- sign ups across seven race week shakeouts
- Instagram views in just over two weeks
- 540k
- Instagram views in just over two weeks
- sign ups across the series
- 416
- sign ups across the series
Brands we have worked with
Built around the race calendar
Three Ways to Work With Us
From one shakeout in race week to a full race weekend. We plan it, deliver it with local run clubs and measure it, and every option is tailored to your brief.
- 01Race weekRace Week ShakeoutOne month lead time · 100 to 150 runners · One local run clubWhat's included
- 02Build upRace Build Up SeriesSix week lead time · Three or more events · 150+ runners eachWhat's included
- 03Race dayLarge Scale Event and Race SeriesTwo to three months lead time · 500+ runners · Chip timedWhat's included
Not training for a race? Every option also works as a standalone community event.
The season ahead
The 2027 Season
The big race moments of the year, and where your brand could be part of them. Anchored to public race dates, so there is always a next date to plan for.
- Live
- Open for partners
- Every weekGOODS Run Club, NewcastleWeekly club runs, on nowLive
- Jan to Apr 2027Spring Marathon Build UpTraining blocks with clubs ahead of the spring marathonsOpen for partners
- 24 to 25 Apr 2027London Marathon Race WeekShakeouts and race week events around the TCS London MarathonOpen for partners
- Summer 2027Summer Community RunsStandalone club runs and socials, no race neededOpen for partners
- Jul to Sep 2027Great North Run Build UpTraining blocks with clubs across the North EastOpen for partners
- 12 Sep 2027Great North Run Race WeekRace week across the North East, building on our 2026 shakeoutsOpen for partners
Want your brand on one of these moments? Each one is tailored to your brief.
Talk to us about 2027In every option
Every Runner Counted
Every runner checks in through the DashPoint app, so every activation comes back with real data.
01Runners Scan In
Branded boards at every event, linked to your own landing page.
02The App Does the Rest
Rewards, samples and your own survey questions, all inside the DashPoint app.
- 03
333survey responses from one race week
529runners opted in to hear from the race organiser
You Get the Data
Check ins, opted in emails, discount codes and survey answers in your dashboard.
Race weekOption 01 · Race week
Race Week Shakeout
- One month lead time
- 100 to 150 runners
- One local run club
A branded shakeout run in race week, powered by a local run club. We deliver it, film it and measure it, so you get a real crowd and the proof.
What's Included
- Powered by a local run club
- A DashPoint event lead and a marketing lead on the night
- Event concept built to your brand guidelines
- One reel made to your brand guidelines
- Sampling run for you
- A reward that brings runners back
- Full runner data from the app
- Social posts with the local community
Insights: 6 of 9Tailored to your brief
Ask About a Shakeout
Three or more eventsOption 02 · Build up
Race Build Up Series
- Six week lead time
- Three or more events
- 150+ runners each
A series of build up events with run clubs across the UK, leading runners into your races.
Everything in a Shakeout, Plus
- Two event leads and a marketing lead at every event
- Multi city strategy, concept and event design
- Multiple run clubs and communities
- An app reward card for repeat runners
- Featured placement in the DashPoint app
- Promotion with each local community
Insights: 8 of 9Tailored to your brief
Ask About a Series
Race dayOption 03 · Race day
Large Scale Event and Race Series
- Two to three months lead time
- 500+ runners
- Chip timed
A race weekend built around your calendar, with your brand at every moment from the build up to the after party.
What's Included
- Bib timing for 500+ runners, run by DashPoint
- Live results in the DashPoint app
- Leaderboards on screens around the venue
- Event management, permits and first aid
- Build up runs to fill the start line
- Your brand on the start and finish
- Sampling for every runner
- Reels, photos and a recap film
- A full promotion campaign before race day
- Touch points before, during and after
Insights: all 9Tailored to your brief
Ask About a RaceRace day technology
Race Day,
Run on DashPoint
We run the whole race infrastructure ourselves. Every runner's bib is linked to their DashPoint app, so timing, results, leaderboards and your brand moments all come from one system.
- 01
Claim Your Bib
Runners scan the QR on their bib in the app. Their bib, their entry and their profile are linked in seconds.
- 02
Bib Timing
Timing tags on every bib, read at the start, finish and splits by our own kit at the line.
- 03
Live Tracking
Friends and family follow runners in the app, with a notification as they pass each split.
- 04
Big Screen Leaderboards
Live results on screens around the venue, with finisher names as they cross the line.
- 05
Club and Team Standings
Clubs and teams race each other on the leaderboard, with points carried over from the build up runs.
- 06
Sponsored Segments
A timed stretch of the course in your name, with its own fastest runner leaderboard.
- 07
Instant Finisher Card
A branded card with time and position lands in the app at the finish, ready to share.
- 08
Rewards on the Course
Scan to claim samples and offers at the expo, on the course and at the after party.
- 09
Every Runner in Your Report
Entries, times, surveys and rewards in one report, from the first build up run to the finish line.
At a glance
Compare the Options
The data you get back grows with the option. Anything marked extra can be added to a shakeout.
| Insight | 01Shakeout | 02Series | 03Race |
|---|---|---|---|
| Check ins | Included | Included | Included |
| Sample scans | Included | Included | Included |
| Opted in emails | Included | Included | Included |
| Discount codes used | Included | Included | Included |
| Custom surveys | Included | Included | Included |
| Repeat runners | Included | Included | Included |
| City by city | Extra | Included | Included |
| Insight report | Extra | Included | Included |
| Chip times and results | Not included | Not included | Included |
| Included | 6 of 9 | 8 of 9 | All 9 |
Extras
Add to Any Option
Videographer
Extra reels and footage from the night.
Photographer
Edited photos for your channels.
Data Insight Report
Who came, what they thought of your brand and what happened next.
Going Bigger
Every option can be built around your race calendar, from one race weekend to a full season across the UK.
Sample report
See What You Get Back
Every activation ends with the numbers: sign ups, check ins, survey answers, opted in runners and content reach. Ask us for a sample from a real race week series, with the client details removed, and forward it to your team.
Ask for a sample reportFor race organisers
Fill Your Start Line
Build up runs with local clubs in the weeks before your race, and the data on who turned up. A brand partner can fund the series, so it brings runners to your start line at little or no cost to you.
We do the work. You send us your entry link and your logo.
Seven shakeouts over four nights of race week
For run clubs
Run the Club.
We'll Bring the Brands.
Host DashPoint events with brands your runners already love. Free for clubs, with your own check-in board and a dashboard of who came.
Book a call
Let's Talk
Tell us your race calendar and your goals. We'll come back with a plan tailored to your brief.